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Metrics

We like to make our initial investment sometime between the formation of a business and the first dollar of revenue coming in the door. Sometimes that time period lasts a while. In the interim, how do you monitor how an [...]  Read more

Web Services are different

We are true believers in the potential of the web. Over the last year, we have seen a number of lightweight web services that could be the foundation for large and valuable businesses. Many of these services appear to be [...]  Read more

Hello World

Anyone who has been to our site before will notice a very different look and feel today. When we launched Union Square Ventures last year, we put up a web site that described who we were, how we saw the [...]  Read more

Founders

I just finished John Battelle's The Search.It's a great book. I highly recommend it to anyone who is interested in business, technology, marketing, and the internet.One of the things I that I enjoyed most in the book was John's comparison [...]  Read more

Audience Management

What is Audience Management? It's the ability to track your audience and customers, know who they are, what they like, how they behave, etc. Done right, it can allow a business to improve its relationship with its customers and potential [...]  Read more