Brand Assets
Logo
The green square is the primary expression of the USV brand. Use this full-color version in most applications.
Primary logo
PNG / 310 x 310px / full color
The approved full wordmark and neutral black and white variants are not currently included in this asset library.
Color
USV Green is the primary brand color. Use it sparingly to create impact or call attention to specific details.
USV Green
#28A055
RGB 40, 160, 85
White
#FFFFFF
RGB 255, 255, 255
Light Gray
#E6E6E6
RGB 230, 230, 230
Dark Gray
#333333
RGB 51, 51, 51
Black
#000000
RGB 0, 0, 0
Gold
#F9B44F
RGB 249, 180, 79
Indigo
#161C74
RGB 22, 28, 116
Medium Gray
#808080
RGB 128, 128, 128
Typography
Graphik is the primary USV typeface. Semibold is most commonly used for headlines and titles; Regular is used for body copy and labels.
Graphik Semibold
AaBbCcDdEeFfGg
0123456789
Graphik Regular
AaBbCcDdEeFfGg
0123456789
Logo usage
- Use the full-color green square whenever possible.
- Keep the mark square. Never stretch, skew, or remove the square.
- Do not recolor the logo. Black and white are reserved for monochromatic use.
- Maintain clearspace and use a background with strong contrast.
- Use the full wordmark only at medium or large sizes, never below 50px wide on screen.