Sometimes you end up loving something you don’t want to. When turntable.fm launched, I wanted to avoid it. There was the Facebook login button that I didn’t want to use. There was another music service I didn’t want to add to my already-exhaustive collection. And then there was the matter of Seth and Billy, who may have the distinction of getting more “no thanks” from me than any other pair of entrepreneurs in the world. Seth got the first one from me in 1996 I believe, and they got the most recent one from me less than a year ago.

But the service kept coming after me. It was showing up in my twitter stream, my facebook feed, my tumblr dashboard. My friends were on it and loving it. Our office was on it and loving it.

So one day in late June or early July, I finally hit that Facebook login and took a tour of turntable. What I found was people, lots of them, they were playing music, they were listening to music, they were talking to each other, they were dancing, they were having fun. And I was too. I was sold in about five minutes. I called up Seth and Billy and said “let’s talk.”

One of the worst kept secrets in startupland is that Union Square Ventures has led a round of financing for turntable.fm. We’ve been joined in this financing by Polaris, First Round and Chris Sacca and will also be joined by a collection of strategic angels who will close later this month. Billy has the news up on the turntable blog.

Billy Chasen is one of the most talented web entrepreneurs I’ve met. He makes software that looks different, feels different, and is different. His Chartbeat service is the most elegant and beautiful analytics product ever created. I’ve wanted to work with Billy for years. But we never found the right project to work together on. Now we have. I’m very excited about that.

Seth Goldstein is one of the first web entrepreneurs I ever met, back in NYC in the mid 90s. I’ve been his friend since, and we were colleagues at Flatiron where Seth built a killer mobile web portfolio a decade before its time. We both learned a lot from that. I’ve been trying to work with Seth again for a decade and now it has happened. A homecoming of sorts.

But the thing that has made all of this is possible is turntable.fm. I’m in the service now as I’m writing this, in my regular early morning hang, the indie while you work room. You’ll find me there most mornings between 5am and 7am eastern. If you like to listen to indie music while you work, and if you are an early riser like me, maybe we can listen to some music together, chat about whatever, and maybe even jump on the stage and spin some tracks.

It is this form of socializing together across physical distance that makes the web special. As Dave Weinberger said,

On the Web, however, strangers are the source of everything worthwhile. Strangers and their utterances are the stuff of the Web. They are what give the Web its matter, its shape, its value.

Turntable is where strangers play music they love to each other, talk, and in time become friends. It happens to me most mornings and it is a special experience and I’d encourage you to experience it yourself.

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