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This video seems to be resonating with a lot of people's experienced on HackerNews and Reddit.

I've used Facebook ads a few times, only tiny amounts compared to what you'd need for tests - but the results were strange compared to normal behaviour I'd expect from people who are truly interested in what you're offering.

Aside from the potential for bots and fake accounts viewing / Liking content, it makes me think Facebook might be doing something else dishonest.

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