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TACODA was founded in April of 2001 by David Morgan, the founder and former CEO of Real Media. Since late 2002, TACODA has provided software and services to media companies to enable them to target advertising based on consumer behavior on their web sites. Today, TACODA serves 35 media companies with over 2700 Web sites reaching over 75% of the US Internet audience. In late 2004 TACODA shifted its focus from providing software and services to media companies to offering behaviorally targeted advertising directly to marketers through its network of media partners.

FeedBurner , founded in 2003, enables bloggers, podcasters and commercial publishers such as Reuters and USA TODAY to reach millions of subscribers in more than 190 countries. FeedBurner's advanced feed management technology delivers subscription services for publishers large and small to grow their reach, measure their audience and monetize their content. The company is headquartered in Chicago with resellers in Europe and Asia.

Del.icio.us (Acquired by Yahoo!) was created in 2003 by Joshua Schachter as a way to organize and share his online content consumption. After opening up the service to allow other users to do the same, the service grew to 100,000 users. Del.icio.us, the leading "social bookmarking" service, allows users to "tag" websites, categorizing them with their own personal descriptions. Since the tags are public, any user can discover new content by searching the aggregated list of links associated with any tag in the system, as well as subscribe to it via RSS. Tagging is quickly becoming a widely used method for navigation and discovery on the web.