At Union Square Ventures, we seldom invest in a company before it launches publicly. The exception is when we have the opportunity to back an experienced entrepreneur with a strong team and a strong product vision. That is exactly what happened with Tracked.com. So we now find ourselves in the unusual position of announcing the public launch of an investment we made some time ago.
A year ago, Mike Yavonditte, a web veteran based in New York who had worked at Ziff-Davis, Juno, Alta Vista and Interactive Corporation, and who had most recently gone wire to wire as the CEO of Quigo, began assembling a team to build a new kind of financial information service.