TACODA (acquired by AOL) was founded in April of 2001 by David Morgan, the founder and former CEO of Real Media. Since late 2002, TACODA has provided software and services to media companies to enable them to target advertising based on consumer behavior on their web sites. Today, TACODA serves 35 media companies with over 2700 Web sites reaching over 75% of the US Internet audience. In late 2004 TACODA shifted its focus from providing software and services to media companies to offering behaviorally targeted advertising directly to marketers through its network of media partners.
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